It’s a simple plan, get better every year. It is my goal in all aspects of my life, from mind, body and soul to the products we make, and my impact on the planet. Small forward steps, steady and consistent, taken over time, can defang the loftiest of summits. Because there are no shortcuts. We fall. We learn. We keep going. The longest journeys start with a single step. Rome wasn’t built in a day, nor is the product we make. A first descent might only take a few minutes, but pulling it off is a culmination of thoughtful and purposeful progression over a lifetime of commitment to the craft. It is the same with making gear. What we bring to the world each year is our current high point. That improbable new vista that we could not have gotten to a day earlier because we were lacking the knowledge and experience. Our route may not be a straight line, but our compass has not changed. Make rad shit that does less harm, and lasts a really long time.

– Jeremy Jones